SYDNEY, 24 March, 2009 – Toshiba (Australia) Pty. Limited, Information Systems Division
(ISD).
Toshiba has the greenest notebook on the planet according to
Greenpeace’s second annual “Green
Electronics Survey, 2008” and to show how cool our Portégé R600 is, we’re giving one away to whoever comes up
with the best music to suit our new video.
The competition, running
on YouTube’s Blunty3000 Channel,
offers viewers the chance to choose a piece of music that complements a
creative video that transforms a pool of water into an ice sculpture of the
Portégé R600 notebook.
According to Greenpeace the
Portégé R600 is well ahead of other manufacturers, scoring the highest marks for
avoiding hazardous chemicals in the Notebooks - http://www.greenpeace.org/international/press/reports/green-electronics-survey-2
“Toshiba continues to
lead innovative mobile computing technology and aims to reduce environmental
impact,” says Mark Whittard, general
manager, Toshiba ISD ANZ.
“The award is testament to Toshiba’s
long-standing commitment to sustainable
environmental practices in the design and manufacture of its products and
solutions.”
The Portégé R600, the world’s lightest
fully-featured notebook, has restricted the use of hazardous chemicals such as
cadmium, mercury and lead from batteries and other components.
The ultra- portable notebook is also ENERGY STAR®
4.0 compliant and features a LED backlit display, the latest CPUs, the option
for a Solid State Drive (SSD) as a storage medium that results in low energy
consumption and long battery life, further reducing its environmental impact.
“Toshiba believes that
when it comes to award-winning products that less is more. We minimise waste
and use recycled materials wherever we can, while constantly looking for ways
to reduce energy consumption,” Mr Whittard said.
“Our own recycling
programs keep discarded technology from fouling the soil and atmosphere, as
does our devotion to worldwide environmental initiatives. Plus, we check to see
that the people who make the materials that go into our products follow
earth-friendly practices just as we do so we all can enjoy mobile computing
amid a cleaner, more sustainable environment.
“The life-cycle approach is good for life. One of our key objectives is to reduce the environmental impact of our products throughout their life-cycle. To do this, we assess every stage of the process, from procurement through to disposal.”
For further information on the Toshiba Portégé R600, please visit http://www.toshibanotebooks.com.au.
To see the results of the Greenpeace Green Electronics Survey, visit: http://www.greenpeace.org/international/press/reports/green-electronics-survey-2
Further information about Toshiba’s environment commitment can be found
at: http://www.isd.toshiba.com.au/environment
About Toshiba
Toshiba’s
Information Systems Division (ISD) is a division of Toshiba (Australia) Pty
Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh
largest integrated manufacturer of electric and electronic equipment, with
around 191,000 employees worldwide, and annual sales of over A$73billion on a
consolidated basis.
Unique
among vendors, Toshiba ISD specialises exclusively in mobile solutions and
services. A global reputation for quality has been achieved through an R&D
budget, roughly equal to Australia’s total expenditure as a country in this
area. Toshiba ISD extended its business in 2007 to include Toshiba’s audio
visual (AV) products. This expansion is a consolidation of the company’s IT and
AV technology offerings and drives Toshiba Corporation to be a key player in
the Australian computing and home entertainment market.
Since it
pioneered the notebook market in 1985, Toshiba ISD has sold more than 1.75
million notebooks in Australia and New Zealand and in 2006 celebrated its 21st
anniversary of providing market leading mobile computing solutions. Toshiba’s
Virtual Pressroom: www.isd.toshiba.com.au
